Can you accurately measure product brand damage and quantify the long-term impact? Yes, you can juice your metrics in the short-term, and sometimes that translates to long-term growth, but it's harder to measure secondary effects. One is whether they work in the long-term. A few dozen experiments later, and now these patterns are pervasive across your product.Īpart from whether they work (in the short-term), there are three other questions readers of this thread should think about because I'd hate for people to walk away thinking "these patterns are normalized and they work so, sigh, i should just do them too". Most of them get pissed, but enough of them download the mobile app (which allows you to build up their engagement via phone presence and notifications) that the A/B test is positive. You run an A/B test with some adversarial flow that blocks mobile web traffic users from doing certain things. But I'd like to further the argument for why they should be avoided.įirst, yes they do work in the short-term. And yes, they work in the short-term, and unless you are very principled, it's hard to avoid them. I ran Product Engineering at a competing startup (hundreds of millions of MAUs) that tested/employed similar flows. As a former employee, I am quite happy about my equity growth. These practices are done because it works.Ġ: They changed it so I would report to the product lead, which is odd for an EM to report into a product chain and the only instance within the company ever.ġ: Many friends are startup founders and I've been at a few startups myself-a byproduct of being in the Bay Area-and Reddit's growth numbers are impressive. These dark patterns have been normalized on other websites. Yes, power users complain-and still continue using the site-but the casual user does not. 4 years later, Reddit's DAU, MAU, and revenue have all grown at ridiculous rates. Now let me explain the other side of the story. After a few months of this, it was obvious that I was going to be reigned in or let go I immediately transferred to a different org. There was a new product lead who joined with many good ideas, but some of them were dark patterns that I heavily protested. I am responsible for / contributed to a few features like the current signup flow, AMP pages, push notifications, email digests, app download interstitials, etc. The MSF spokesman said: "We will review the progress of the pilot, including future plans to expand the initiative to bring more solemnisers onboard and reach out to more newlyweds.I was the EM for Reddit's Growth team around this time. The latest available data show that 22,651 marriages were registered in 2020 - a 10.9 per cent fall from 25,434 in 2019. "I tell them not to scream or shout, but find a time when both can talk calmly." "If your spouse is not in the right mood, the message will not sink in," he said. One topic he often raises: the importance of finding the right time and space to talk to your spouse about differences or difficult issues. He always shares more about himself and the challenges he faces with married life with the couples he is marrying. "I'm not a counsellor nor a problem solver, but more a friend who is there for them," he added, noting that he can always refer couples to professional help if he feels they need it. Mr Palaniappan, who is mentoring a couple who got married in December last year, said: "I tell them they don't need to have a problem to call me for a chit-chat.
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